Four Advantage
Create the Advantage.
SELL. WIN. GROW.
Four Advantage brings together decades of experience driving growth, building strategic relationships, and executing complex business opportunities. We work with owners and executives at pivotal points in their business ~ selling a company, acquiring the right business, accelerating revenue, and winning complex enterprise deals. We bring the strategy, relationships, and meaningful execution to build value, create leverage, and turn the outcome to our clients’ advantage.
What We Do
Three Capabilities. One Firm.
SELL
M&A Advisory
You’ve Built the Business. Now Maximize the Outcome.
We advise business owners through every stage of a transaction - from valuation and positioning to structuring, negotiation, and close. Whether selling, acquiring, or recapitalizing, Four Advantage brings a senior-led, operator-driven approach focused on creating the right outcome. ~ Exit planning and valuation ~ Buy-side acquisition support ~ Deal structuring and negotiation ~ Post-close integration
WIN
Enterprise Sales
Complex deals are won differently.
We help companies win transformational enterprise business by creating access to the right executives, positioning value at the C-suite level, and driving complex opportunities through execution. ~ $350M+ in enterprise sales ~ Proven at winning complex, high-stakes opportunities ~ Turning executive access into meaningful revenue
GROW
Sales Acceleration
Turn commercial potential into lasting performance.
We help owners and executive teams build sustainable revenue by strengthening go-to-market strategy, sales execution, pipeline quality, forecasting, and accountability, creating a sales structure their teams can execute and scale over time. ~ Repeatable revenue generation and growth ~ Scalable sales structure, process, and operating cadence ~ Tools, playbooks, and accountability for ongoing execution
Our Approach
From Objective to Outcome.
Senior-level strategy. Hands-on execution. Clear accountability.
Every engagement starts with the outcome that matters ~ selling a business, accelerating growth, or winning a transformational customer.
We work alongside owners and executives to define the strategy, align the right resources, and stay engaged through execution.
At Four Advantage, strategy and execution are one commitment.
Leadership
Built by Operators.
Matt
Co-Founder & Partner
Matt is a strategic growth and commercial leader with experience spanning business operations, manufacturing, product development, transformation, and enterprise growth. His career has progressed from leading operations and business transformation to building and managing strategic relationships with some of the world’s largest organizations. That breadth gives him a unique perspective on how businesses operate, where value is created, and what it takes to turn strategy into measurable results. At Four Advantage, Matt brings deep commercial experience, executive-level relationships, and a track record of navigating complex negotiations and winning transformational business ~ helping owners and executives create value, accelerate growth, and execute when the stakes are highest.
Josh
Co-Founder & Partner
Josh has built his career around relationships, growth, and the ability to create opportunity across complex organizations. With deep experience in enterprise sales leadership, technology, and business transformation, he understands how to build high-performing teams, develop executive relationships, and turn business challenges into commercial opportunities. He is a skilled negotiator with a natural ability to connect people and ideas, navigate competing priorities, and find common ground in complex situations. At Four Advantage, Josh brings that combination of sales leadership, strategic thinking, and relationship-building to help owners and executives navigate critical decisions, create opportunity, and drive long-term enterprise value.
Four Advantage
What Are You Building Toward?
Growth. A transformational customer. An exit.
Whatever the objective, Four Advantage starts with understanding where you are, where you want to go, and what needs to happen to get there.
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